On Page optimization refer to all measures that can be taken directly within the website in order to improve its position in the organic search rankings. It is one of the major factor of SEO strategy. On Page factors can be controlled by the coding on the web page. To get better organic ranking on search engine result pages we need to improve user experience on our website, We should make sure that user coming from search engine spend a lot of time on our website. If the user leaves website quickly it leads to increase the bounce rate and thus drop in SERP ranking.
On page SEO includes wide range of techniques:
Keyword Research: Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Always target niche keywords. Rather than getting a lot of traffic it is very important to get the right traffic. Ranking for the right keywords can make or break your website. To be ahead of your competitors, need to analyze the keywords they are targeting.
Meta contents: Ensure that all the pages of the website have unique Meta contents. Webpage title should follow all algorithms. Meta description should elaborate your services. It should not be keyword stuffed. You should add unique and relevant Meta keyword and Meta description to each page.
Header Tag Optimization: Add sub headings like H2, H3, etc to highlight various topics. Include relevant keyword in the sub headings and important points.
Image Optimization: Image optimization is one of the most important factors of on page optimization. Image Optimization Add alt tag i.e. alternate text to image. Many search engines do not read images or videos. If alt tag is not added place of the image will be blank for search engine and hence add relevant alt tag to image. Make sure that the image is clickable. Use relevant anchor text for linking images. Ensure that image is not heavy to load. Web page should not take more than 10 seconds to load. Image file name should be relevant and keyword rich. Replace spaces in the file name with “-”. Effective image optimization helps to boost SERP ranking and thus the traffic to the website.
Web page URLs: Ensure that keyword is present in deep page URLs. URLs should be SEO friendly
XML sitemap, HTML sitemap, robots.txt, website navigation are important factors of ON Page optimization. External links to trusted website should be dofollow and nofollow link for non trusted website. Check if website loads properly on all the browsers, check website for broken links, add website to analytics to track traffic, ensure that website is indexed by all the search engines.
These are all important ON Page factors. Make sure that your website is search engine friendly from all respects. If you have any doubt or want to add your tip, let me know through comments.