Does your SEO strategy account for seasonality? If not, then your business could be at a disadvantage. No matter your industry, seasonality impacts SEO projections, allocation of marketing costs, and other business factors.
As all SEO experts know, ranking in the search engines is a notoriously unpredictable pursuit. Each update can result in a strong, unforeseeable impact. The days of ranking by simply adding keywords to your title tags, header tags and content to get a few backlinks are over. The harsh truth is that a great many businesses struggle to keep up with the changes.
Google is getting ready for a day in court, after a precedent-setting move by a Florida judge who denied the search engine giant’s motion to dismiss a case that could redefine how businesses engage in search engine optimization. The case is especially noteworthy, as most previous challenges based on Google’s search results have resulted in immediate dismissal.