Understanding Context and Authority in Your SEO Strategy

The Google search algorithm is getting smarter about understanding context and topic authority of your content – as people are asking more specific questions of the search engines. The goal of the search engine results page (SERP) is to provide the most USEFUL information that answers your question. It is no longer sufficient to present users with results because they match random keywords. Two theories that SEO experts had been discussing and recommending the past several years seem to be dispelled by recent studies on the effects of the Google search results: Long form content (average length of 1,890 words) increases getting page one results, and people will read your article if it is int

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