As Google’s web-crawling bots index the Internet, they are able to tell how frequently other websites talk about and link back to your website. Google will also forge an association between the larger context of the shared link and your website. For example, imagine Bill the plumber, who writes about unplugging a sink on his blog. Google algorithms will then associate Bill the plumber with unplugging sinks. Now, if a website with a high domain authority (DA) talks about and