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SEO Resources Vol. 20

1. Google: Using non-English URLs for non-English websites is fine Google Senior Webmaster Trends Analyst John Mueller said in a recent SEO snippets video that using non-English URLs for non-English websites is fine and that Google is able to crawl, index and rank them. Can URLs use local non-English words? For sites that target users outside of English-speaking regions, it’s sometimes unclear if they can really use their own language for URLs, and if so, what about non-English characters? Google search uses URLs primarily as a way to address a piece of content. We use URLs to crawl a page, which is when Google bot goes to check the page and to use the pages content for our search results. A

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