1. 5 Ways to Optimize for Personalized Search A couple of years ago, Google was actively engaged into search personalization. Plus, let’s see how we can work out an SEO strategy perfect for ranking better in personalization search. What Factors Influence Search Personalization? If I were to define what personalized search results are, I would say that these are the results based on the combination of traditional relevancy factors and data that search engines have on individu