SEO Resources Vol.14

1. Here’s How to Get the SEO Reports You REALLY Want & Deserve

Here, have another SEO report that regurgitates the same data in a new way.

Not happy yet? How about another?

And another. And another. And another.

You pay good money for SEO software that aims to provide solutions to your SEO and digital marketing problems. Yet, it seems like every day some other new platform offers the same report just in a new color and you still don’t have the tools you need to manage your SEO campaigns.

So why can’t you seem to get what you need from an SEO software platform?

Simple. It wasn’t built for you.

Let’s be honest: it was built to satisfy the most people as possible within a niche of potential users. It wasn’t built to satisfy you. It was built for you to be satisfied enough.

Does that sound like something that can actually provide you with a solution to your SEO undertakings?

Article Source: searchenginejournal.com

2. Conversion Rate Optimization: A False Positive in Driving Digital Experience Transformation

We live in a time where ordering immediate private transportation to an exact location involves a few taps on a mobile device; where complex financial transactions can be managed by tapping on that same device; and where long-term, intricate trips abroad can be organized within a one-stop, convenient virtual portal.

Because of these modern conveniences, customer expectations have never been higher, and more important to meet given that 89% of customers stop doing business with a brand after a bad experience.

Demand for a flawless, simple and efficient experience is particularly crucial on all digital platforms as brands compete to provide the best possible experience to customers. As companies race to establish customer experience as a differentiators – with a major onus on the marketing team to spearhead this effort – they are entering new terrain, and needing to identify more effective methods to both test and measure customer experience.

To truly march towards achieving a “digital experience transformation,” brands must seek out and adopt long-term strategies that provide better visibility into the customer experiences on digital channels, and use these insights across the organization to optimize their offerings.

  • Ditching reliance on conversion rate optimization

  • Delivering a new model for digital experience optimization

  • Unpacking qualitative data about digital experience

Article Source: martechadvisor.com

3. Keyword Search Volume: Things you didn’t know you don’t know

Search volume is one of the most important and probably the most frequently used metric in SEO. Entire businesses are being built out of the popularity of certain search queries in Google.

But as more and more keyword research tools enter the market, users start noticing that different tools report different search volumes for the same keywords.

And, most importantly, these search volumes are often different from what Google Keyword Planner is showing (which most people regard as the only accurate source of keyword data).

How accurate is the keyword search volume?

Here are all the possible details:

  • Where do keyword research tools get their search volume data?

  • How accurate is the search volume in AdWords?

- Annual average

- Buckets

- Close variants

  • More search volume “clues” in Google’s tools.

  • Clickstream — a new “source” of keyword data.

- Monthly updates

- Un-grouping close variants

- Search volume ≠ Clicks

  • WARNING: Search volume is a bad predictor of search traffic!

Article Source: ahrefs.com

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