SEO Resources Vol.12
1. SEO Tips and Tricks 2017
SEO Tips and Tricks 2017. With more than 97% of people beginning their search for a local business online, search engine optimization, SEO for short, continues to be one of the most effective forms of marketing available today. But as useful as SEO is, it’s also one of the most complex and technical marketing tactics available - which means confusion, and a missed opportunity for many business owners.
Seems like yesterday that I was writing about SEO in 2017. Now, 2018 is near. Are the rules changing much? Sort of. But, the fundamentals are staying the same. You still can't game the system. You can't take shortcuts or cut corners. If you want to absolutely crush the SEO game in 2018, you need to put in the work.The truth? Understanding search engine optimization takes time. With hundreds of rules to Google's algorithm, it's no wonder it's so confusing. But, to stay ahead of the proverbial curve with SEO in 2018, you simply need to put in the time and the effort to deliver real value. Not try use shady tactics. No. Real value.What exactly does that mean? Well, in order to properly convey the underlying rules to you, let's start with a story. Let's pretend you just opened up a new business and you walk into a bank. You sit down with the banker and explain your fantastic business model. You even show him a dazzling business plan.You explain that you're selling the latest widget, designed to impress even the most discerning customers in the XYZ industry. Yes, it's the greatest thing since sliced bread. You tell the banker you need a loan for a million dollars. He stares at you blankly. Then, after a long and unnerving pause, he asks you for the last two to three years of financials.Financials? What financials? We're just going into business, you think to yourself. We don't have financials. We're just starting out. This is the latest thing since sliced bread. Don't you want to be a part of it? Another blank stare. This time, he shakes his head, stares down at the piece of paper you gave him, stands up, shakes your hand and sees you to the door.The moral of this story? Most people who are trying to gain results with SEO in 2018 are just starting out. They've recently registered a website and are attempting to rank for some big and very competitive keyword. After about six months of trying everything under the sun, they throw in the towel and turn to paid ads.But, what if you could get that same offer in front of people for free? Test things out, then scale using paid ads. That's specifically what SEO can do for you in 2018, or, frankly, in any year for that matter. So how does this work? What are the rules for absolutely crushing the competition and dominating Google (or any other search engine's) search results?
3. The Complete Guide to Dominate Local Search Optimization in 2018
SEO keeps on changing and there is just one rule to remember: grow with it.
As digital marketers and SEO experts enter the final stretch of 2017, the biggest question confronting them is what does 2018 have in store for local SEO, the most viable channel of interest for local business owners?
